Bring the energy
Los Angeles, London, Paris, Vienna. Four cities over the last six weeks, giving us tangible examples of how to make the sport more energizing and exciting, giving us hope for what the future might hold.
Track Nights Vienna had the all-star lineup: amazing races and fast times coupled with live music, BMX biking and breakdancing to bring the energy. And again the formula of creating an engaging, exciting experience to rally the local community was on display. It works – get the community there, have them experience a world-class meet, convert them into fans of the sport (or deepen their love for the sport if they were already a fan). It ain’t easy, but it’s possible.